Currently — I define and build the most impactful tools for small businesses. I am also improving processes to increase organizational velocity.
At the same time, I have also designed and built VR experiences in order to explore product opportunities — self-initiated work.
From 2015 to 2016 — I successfully led the research and design of one of the company’s biggest product bets of 2016 – The Daily Mix. On release, it was one of the most impactful products released at Spotify.
At the same time, I launched my first successful Kickstarter.
From 2014 to 2015 — I led the research and design of multiple successful business products — like the still-active Flash Insights tool which significantly increased activation, retention, and user satisfaction. I also experimented with new social products at Facebook’s Creative Lab.
At the same time, I designed and coded my first iOS app — InsideTip.
From 2011 to 2014 — I designed a service focused on making business data understandable and actionable to everyone, from small businesses like La Colombe Coffee to agency networks like TBWA. I scaled the service from a 0 user seed to over 500,000 business users.
From 2009 until 2011 — I created an extremely profitable digital department at an ad agency and led successful online campaigns for clients like Mazda, McDonald’s, and the United States Census 2010.
At the same time, I fueled my autodidactic design route with courses at SVA and Parsons with the likes of Ed Benguiat.
From 2004 until 2008 — I was inspired by philosophy, sociology, and literature.
Outside of class, I also created and directed a streetwear brand that was stocked in the best streetwear shops in New York as well as featured by industry guards like HypeBeast and Berlin-based magazine LoDown.