Hoyd Breton — a product designer who values durability, transparency & cadence.

hi@hoydbreton.studio instagram Studio

Currently

Squarespace

Previously

Spotify & Facebook

Reading

Thinking in Systems: A Primer

Daily Mix 2016, Released

Music you love without the effort.

Situation

Finding and playing the right music means different things depending on who you are and how you feel. The right music might mean “dropping the needle” on a specific track on Sunday evening while on Monday morning Bieber might do the trick. The latter approach requires very little effort but comes at a gamble with your taste buds. What if we could guarantee a long set of music you love minus the effort?

After leaving Facebook, I wanted to expose myself to a variety of business problems as a contractor. My first contract opportunity was with Spotify as a lead product designer on a project involving a music intelligence acquisition. I worked closely with the product manager, Matthew Ogle — defining the product, constraints, and success metrics. I wrote user research scripts and built relevant prototypes ranging from product packaging to feedback micro-interactions. I monitored the performance of the product while we ran targeted tests and prioritized features that aligned with our usage intentions up until launch. I also worked closely and early with the Spotify marketing team in order to name, frame, and release the product.

Impact

Increased duration of Spotify listening sessions significantly.

Challenges

  • Could we reduce the effort of finding good music?
  • Could the reduction in effort scale?
  • How do we package the songs? Genre?
  • How often do we update the collection?
  • Should we accept user feedback?
  • What do we name it?

Role

  • Lead Designer
  • Product Strategy
  • User Research
  • User Experience
  • User Interface
  • Content Strategy

Team

  • 1 Product Manager
  • 1 User Researcher
  • 10 Engineers

Hoyd brings more than just design chops; he set the tone that brought our product to life.

— Matthew Ogle, Product Manager at Spotify

Mobile Business Guide 2015, Released

Running a business is hard. Let’s make it easier to stay on top of your hustle by delivering important biz info after you make a Facebook Page Post.

1:23

Situation

After some user research sessions, we noticed that a lot of businesses were guessing about their social media strategies and randomly checking the progress of their post and campaign performance.

In order to help them improve their return on time invested — and potentially money — we defined different types of information that would be really valuable for them to have. Examples of information we considered really valuable were: effective posting times, top performing content, ongoing campaign performance, highly engaged audience types, as well as a couple of others that would be surfaced if there’s a high probability of value for them. We delivered this to the person right after they made a post on their page. We also leveraged an existing system for the content delivery and were able to drive some serious results fairly quickly for the businesses involved — ours and theirs.

Impact

Increased revenue as well as user satisfaction.

Challenges

  • What information is valuable?
  • How do we define relevance?
  • Which action routes do we surface?
  • How do we collect feedback?
  • What are metrics that define success?

Role

  • Lead Designer
  • Product Strategy
  • User Experience
  • User Interface
  • Content Strategy

Team

  • 1 Product Manager
  • 3 Engineers

Hoyd’s a world-class product designer, focused on impact and craft.

— Connor Hayes, Product Manager at Facebook

Flash Insights 2014, Released

Facebook’s Ads Manager is powerful but also pretty hairy. Let’s create a delicious and lighter view of your campaign’s performance.

1:11

Pinch & Zoom 😉

Situation

If you have an active Facebook Page, there’s a unit at the top of the right hand column of your core Facebook experience that shows you your latest post and campaign performance. I looked into the value of this unit by subtracting content and reviewing the consequences. I noticed that people were finding value in the unit but weren’t trying to understand their performance by clicking through it.

Some user research sessions later, I confirmed my hypothesis: users weren’t clicking through to the landing page to understand their performance. Which is understandable at the time since Ads Manager was an intense and confusing destination for most small to medium sized businesses.

I leaned on the learnings and designed a lighter and easier-to-understand destination. This version gives the business owner a quick summary of opportunities; relevant action routes; and the ability to change the campaign, time range, and datasets in view without leaving the page.

Impact

Increased revenue as well as user satisfaction.

Challenges

  • Which experiences need to exist?
  • Which modules are required?
  • Which datasets do they consider valuable?
  • Can we reliably give them improvement tips?
  • What are metrics that define success?

Role

  • Lead Designer
  • Product Strategy
  • User Experience
  • User Interface
  • Content Strategy

Team

  • 1 Product Manager
  • 2 Engineers

One of the best designers out there — from ideation to build.

— Henry Soong, Product Manager at Facebook

Complete Service 2011-2014, Released

Tab popping to track your performance across services is a time suck. Let’s wrangle all your data together in one place instead.

1:38

Situation

I was connected to the previous CEO and CTO of Squarespace, Dane Atkinson and Davin Chew, while I was freelancing. They shared their passion to empower people to make better decisions with their own data.

It was going to require some serious work: from defining the form that the service takes (from desktop to mobile) to how we communicate the value of a new type of service altogether.

I led product design for one of the two product teams consisting of nine engineers and one data scientist. We identified opportunities, scoped solutions, and shipped them out.

Impact

Created a valuable service from scratch that is currently used by over 500,000 people.

Challenges

  • What form should the data take?
  • How could the user get value from the data with little work?
  • How much data do we show?
  • How much work do we put into converting data into insight?
  • Which services should we support?
  • What are metrics that define success?

Role

  • Product Strategy
  • User Experience
  • User Interface
  • Content Strategy

Team

  • 1 Product Manager
  • 1 Product Designer
  • 18 Engineers
  • 3 Data Scientists

UX, UI, API, ROI — he’s been around the block and knows his shit.

— Dane Atkinson, CEO of SumAll

InsideTip 2015, Released

Jet lag is tough enough when traveling. Let’s make it easier to calculate that fancy tip according to the country you’re in.

0:50

Situation

My wife and I were traveling in Europe during our honeymoon and we obviously wanted to respect the etiquette of our host countries along the way — especially when it comes to tipping. We found the different tipping etiquettes across the continent interesting but also a bit varying.

After making it back home after the trip, I considered collecting tipping etiquette for the top traveled countries in one app to allow you to quickly define the tip amount with that information in-hand.

Impact

Made it more convenient for people to travel and tip conscientiously. I also learned how to build an iOS app on my own using Swift.

Challenges

  • Does the world need another tipping app?
  • What does the app need to do in order to add value?
  • What can I make it do with Swift?
  • What’s the app review process like?
  • What are metrics that define success?

Role

  • Sole Designer
  • iOS Engineer
  • User Experience
  • User Interface
  • Content Strategy

Team

  • Self

Beautifully designed and will help out greatly when traveling and while I’m stateside. Much appreciated!

— Robert Hill, App Reviewer