+ Second week in, I made some solid progress on my first client's product problems. Dealing with objects and interactions IRL are pretty exciting. Thinking of effective ways of prototyping the interplay between hardware and software.
– I could've improved on solidifying my 6 month goal for this freelance experiment. I've stated my goal to myself but have been focusing on securing clients to cover all expenses and keep my savings untouched. I need to be explicit and draft my goals pebbled by milestones.
+ On my first week freelancing, I kicked off UX research for my first client. I learned that certain industries might've not appealed to me on the surface, but once engaged in the nuances — the problems that surface are pretty motivating. Looking forward to solving them.
– I could've improved on isolating current client meetings and potential client meetings into one day of the week. I find myself breaking the flow multiple times, multiple days to leave my desk at home or at the co-working space to get together with clients. Wrangle those meetings.
+ While at Facebook, I learned to prioritize ruthlessly. To ask why more often. To focus on the levers that make significant impact. To discard what remains.
– Things that I could've improved. I could've had a more positive experience by staying in one team throughout my time at Facebook however I felt like working on a product space that I wasn't very passionate about was commiting some sort of betrayal to myself. Time is short. Grind on what excites you. YOLO.
After some user research sessions, we noticed that a lot of businesses were guessing about their social media strategies and randomly checking the progress of their post and campaign performance.
In order to help them improve their return on time invested — and potentially money — we defined different types of information that would be really valuable for them to have. Examples of information we considered really valuable were: effective posting times, top performing content, ongoing campaign performance, highly engaged audience types, as well as a couple of others that would be surfaced if there’s a high probability of value for them. We delivered this to the person right after they made a post on their page. We also leveraged an existing system for the content delivery and were able to drive some serious results fairly quickly for the businesses involved — ours and theirs.
Increased revenue as well as user satisfaction.
Connor Hayes, Product Manager at Facebook
If you have an active Facebook Page, there’s a unit at the top of the right hand column of your core Facebook experience that shows you your latest post and campaign performance. I looked into the value of this unit by subtracting content and reviewing the consequences. I noticed that people were finding value in the unit but weren’t trying to understand their performance by clicking through it.
Some user research sessions later, I confirmed my hypothesis: users weren’t clicking through to the landing page to understand their performance. Which is understandable at the time since Ads Manager was an intense and confusing destination for most small to medium sized businesses.
I leaned on the learnings and designed a lighter and easier-to-understand destination. This version gives the business owner a quick summary of opportunities; relevant action routes; and the ability to change the campaign, time range, and datasets in view without leaving the page.
Increased revenue as well as user satisfaction.
Henry Soong, Product Manager at Facebook
I was connected to the previous CEO and CTO of Squarespace, Dane Atkinson and Davin Chew, while I was freelancing. They shared their passion to empower people to make better decisions with their own data.
It was going to require some serious work: from defining the form that the service takes (from desktop to mobile) to how we communicate the value of a new type of service altogether.
I led product design for one of the two product teams consisting of nine engineers and one data scientist. We identified opportunities, scoped solutions, and shipped them out.
Created a valuable service from scratch that is currently used by over 500,000 people.
Dane Atkinson, CEO of SumAll
My wife and I were traveling in Europe during our honeymoon and we obviously wanted to respect the etiquette of our host countries along the way — especially when it comes to tipping. We found the different tipping etiquettes across the continent interesting but also a bit varying.
After making it back home after the trip, I considered collecting tipping etiquette for the top traveled countries in one app to allow you to quickly define the tip amount with that information in-hand.
Made it more convenient for people to travel and tip conscientiously. I also learned how to build an iOS app on my own using Swift.
Robert Hill, App Reviewer