Principal Product Designer & Inventor. Currently at Squarespace in Brooklyn, New York. I previously shipped meaningful products at Spotify and Facebook. Endurance cycling, proper croissants, and visceral poetry bring me joy.
Updated on Nov 15, 2022 while crispy outside as well as within.
Values
Mutualism. Are our efforts beneficial to all parts of the system — not just ourselves?
Contact. Are we frequently speaking with the people who we are building for?
Output. Are we releasing our bets as soon as we've done the right amount of diligence and listening?
2021
Squarespace Video Studio
how might we help our customers create engaging videos with less effort?
making professional videos shouldn't mean that you have to hire a video professional or become one. our customers are focused on their specific businesses and adding another skill set outside of their livelihood is difficult. that said, video content is the most engaging. so we built a tool side by side with our customers from concept to beta that allows them to easily create pro videos that are flexible and drive results.
Instruments: After Effects, Google Sheets, Figma, Google Meet, Amplitude
Roles: Designer & Product Manager & User Researcher
how might we make digital photography a bit more magical and truly encapsulate the moment without additional effort?
The photographer's current location is used to pull in the weather conditions across temperature, wind, clouds, precipitation. each condition automatically applies a relevant effect to the final image.
The photographer could travel to other locations beyond her/his current location and influence her/his photo based on the traveled location's condition.
Instruments: Xcode, Firebase, Swift, Core Image, Weather API
How might we increase the channels our customers transact in?
Instruments: Design Sprint, User Research, Prototyping
Roles: Product Manager & Designer & Researcher
EveryDayFeels App
how might I begin designing and building augmented reality experiences?
a simple journal app where you could define your top two daily priorities. in the example "craft" and "health" are used. you could rate each day for each priority from 1-5. if you wish to add more detail for each day, you could tap on the day and write.
you could look around the scene in order to see how the rest of your days in that week have gone to help you adjust your daily flow for improvement.
How might coding my own iOS app help me be a better collaborator with engineering partners?
Instruments: Xcode
Woodworking Sabbatical
How might I apply my product design process to wood-based objects? Throughout several months I designed, prototyped, and made a range of objects which are still in use today.
Instruments: Bandsaw, Mitre Saw, Router, Mortiser, Chisel, Mallet, Ryoba, etc.
2017
Squarespace VR
How might Squarespace translate its success with websites into virtual reality environments?
Instruments: Unity, HTC Vive
Squarespace Service Audit
What is the weakest point in our service and how might we go about strengthening it?
Instruments: Service Audit, Stakeholder Management, Chunking
2016
Spotify Daily Mix
How might we help "lean back" listeners have better listening sessions?
Instruments: User Research, Prototyping
Mighty Tiny Win
How might I go about developing my first paid project and launch it with the financial support of others?
How might we provide helpful contextual guidance to business owners after posting on their page?
Instruments: User Research, Prototyping, Stakeholder Management
Facebook Flash Insights
How might we help businesses understand how their ads are performing?
Instruments: User Research, Prototyping, Stakeholder Management
InsideTip App
How might I improve my understanding of engineering concepts and build a simple app while I'm at it? The app was a tip calculator with support for the top travel countries as well as bill splitting. Live on the AppStore for several years.
Instruments: Xcode, AppStore, AppAnnie
2014
SumAll WebApp & iOS App
How might we gather the key metrics of all the services you're using in one place in order to support better decision making?
Instruments: User Research, Prototyping, Stakeholder Management
Thank You
Bejay Breton, Wilfredo Peña, Raphy Martinez, Luca De Rosso, Andrej Radisic, Miles Fitzgerald, David Gomez, Megan Man, Davin Chew, Dane Atkinson, Ayush Saraswat, Bernhard Mehl, Florian Gruenke, and Michael Heilemann for the lessons shared.
