Hoyd Breton

Principal Product Designer

Leading expression at Squarespace

Previously at Spotify and Facebook

Playful
Playful
Playful

Other Projects

Squarespace Font Strategy

2025

Challenge

How might we curate the most expressive and durable font library of any design tool?

Result

A vibrant font library with the top foundries in the world. Served as PM & PD.

Squarespace Expression Packs

2024

Challenge

How might we make Squarespace one of the most expressive design tools in the world?

Result

68% adoption of expression pack features. Served as PM & PD.

Squarespace Marketing Kit

2023

Challenge

How might we help entrepreneurs convert their camera rolls into marketing content?

Result

21% of users downloaded personalized content. Served as PM & PD.

Squarespace Video Studio

2022

Challenge

How might we help entrepreneurs make world-class videos within 60 seconds?

Result

5 star app store rating. Served as PM & PD.

Squarespace Point of Sale

2021

Challenge

How might we make the most intuitive point of sale experience in the world for entrepreneurs?

Result

77% switch from Square POS to Squarespace POS. Served as PM & PD.

Here Vibe Cam

2021

Challenge

How might we make the camera on iOS sensitive to the environment around it?

Result

Poetic photographers in over 63 countries. Served as PM, PD, & ENG.

Spotify Daily Mix

2018

Challenge

How might we make the most effortless yet pleasant listening experience?

Result

11% increase in daily listening time. Served as PD & UXR.