Hoyd Breton
Principal Product Designer
Leading expression at Squarespace
Previously at Spotify and Facebook
Squarespace Design Intelligence
2025
Challenge
How might we tap into AI to help the next generation of entrepreneurs build successful sites faster?
Result
3% trial to subscription increase, millions of additional revenue. Served as PM & PD.
Other Projects
Squarespace Font Strategy
2025
Challenge
How might we curate the most expressive and durable font library of any design tool?
Result
A vibrant font library with the top foundries in the world. Served as PM & PD.
Squarespace Expression Packs
2024
Challenge
How might we make Squarespace one of the most expressive design tools in the world?
Result
68% adoption of expression pack features. Served as PM & PD.
Squarespace Marketing Kit
2023
Challenge
How might we help entrepreneurs convert their camera rolls into marketing content?
Result
21% of users downloaded personalized content. Served as PM & PD.
Squarespace Video Studio
2022
Challenge
How might we help entrepreneurs make world-class videos within 60 seconds?
Result
5 star app store rating. Served as PM & PD.
Squarespace Point of Sale
2021
Challenge
How might we make the most intuitive point of sale experience in the world for entrepreneurs?
Result
77% switch from Square POS to Squarespace POS. Served as PM & PD.
Here Vibe Cam
2021
Challenge
How might we make the camera on iOS sensitive to the environment around it?
Result
Poetic photographers in over 63 countries. Served as PM, PD, & ENG.
Spotify Daily Mix
2018
Challenge
How might we make the most effortless yet pleasant listening experience?
Result
11% increase in daily listening time. Served as PD & UXR.