Principal Product Designer & Inventor. Currently at Squarespace in Brooklyn, New York. I previously shipped meaningful products at Spotify and Facebook. Endurance cycling, proper croissants, and visceral poetry bring me joy.
Studio
hoydbreton.studio
Email
hi@hoydbreton.com
Inventions
Patent US10924532B2 / Content Chains
Updated on Nov 15, 2022 while crispy outside as well as within.
2021
Instruments: After Effects, Google Sheets, Figma, Google Meet, Amplitude
Roles: Designer & Product Manager & User Researcher
2020
Instruments: Xcode, Firebase, Swift, Core Image, Weather API
Roles: Designer & iOS Engineer
App Store2019
How might we increase the channels our customers transact in?
Instruments: Design Sprint, User Research, Prototyping
Roles: Product Manager & Designer & Researcher
Instruments: Xcode, Figma, ARKit, CoreData, Swift
Roles: Designer & iOS Engineer
App Store2018
How might coding my own iOS app help me be a better collaborator with engineering partners?
Instruments: Xcode
How might I apply my product design process to wood-based objects? Throughout several months I designed, prototyped, and made a range of objects which are still in use today.
Instruments: Bandsaw, Mitre Saw, Router, Mortiser, Chisel, Mallet, Ryoba, etc.
2017
How might Squarespace translate its success with websites into virtual reality environments?
Instruments: Unity, HTC Vive
What is the weakest point in our service and how might we go about strengthening it?
Instruments: Service Audit, Stakeholder Management, Chunking
2016
How might we help "lean back" listeners have better listening sessions?
Instruments: User Research, Prototyping
How might I go about developing my first paid project and launch it with the financial support of others?
Instruments: User Research, Physical Prototyping, Storyboarding, Crowdfunding, Networking, Rapid Skill Acquisition
2015
How might we provide helpful contextual guidance to business owners after posting on their page?
Instruments: User Research, Prototyping, Stakeholder Management
How might we help businesses understand how their ads are performing?
Instruments: User Research, Prototyping, Stakeholder Management
How might I improve my understanding of engineering concepts and build a simple app while I'm at it? The app was a tip calculator with support for the top travel countries as well as bill splitting. Live on the AppStore for several years.
Instruments: Xcode, AppStore, AppAnnie
2014
How might we gather the key metrics of all the services you're using in one place in order to support better decision making?
Instruments: User Research, Prototyping, Stakeholder Management
Bejay Breton, Wilfredo Peña, Raphy Martinez, Luca De Rosso, Andrej Radisic, Miles Fitzgerald, David Gomez, Megan Man, Davin Chew, Dane Atkinson, Ayush Saraswat, Bernhard Mehl, Florian Gruenke, and Michael Heilemann for the lessons shared.